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Step-by-Step Market Analysis Guide: Frameworks, TAM‑SAM‑SOM, Tools & KPIs to Drive Growth
Market analysis is the backbone of effective business strategy. Whether launching a new product or refining an existing offering, a structured approach uncovers demand, competitive pressures, and growth opportunities. This guide lays out practical steps and frameworks to produce insight-driven decisions that move revenue and reduce risk. Start with clear objectivesDefine what you want to…